Have you ever wondered how some of the world’s leading eCommerce companies are able to create super-fast websites, completely custom shopping experiences, and seamless checkouts without skipping a beat? Spoiler alert: They’re only doing this because they are not doing it alone.  

Salesforce Commerce Cloud: the dominant platform responsible for some of the world’s best digital storefronts. Whether you’re selling to businesses or consumers, SFCC covers everything you need courtesy of AI-led insights, cross-channel flexibility, and automation. It’s not just about selling more—for eCommerce giants, it’s all about selling smarter. 

In this helpful guide, we’ll break down the B2B & B2C editions, walk through the top features and benefits of Salesforce Commerce Cloud available to you. We’ll also share the reasons why choosing Commerce Cloud by Salesforce may be the best business decision you’ve made. 

What Is Commerce Cloud by Salesforce? 

Salesforce Commerce Cloud is a comprehensive cloud accessible eCommerce platform that enables brands and organizations to deliver connected and personalized experiences. It allows for customer engagement across all digital touchpoints on desktop, mobile app, and social. Being an online Software-as-a-Service (SaaS) solution, organizations and brands can scale their digital storefront management while optimizing customer effectiveness and touchpoints. 

Commerce Cloud by Salesforce lays the foundation of the platform, followed by the acquisition of Demandware in 2016. Essentially developing Salesforce B2C Commerce Cloud, then CloudCraze in 2018, developing B2B options as Salesforce B2B Commerce Cloud. 

Today’s innovations have brought both together in a fundamental modern technology, enabling an end-to-end digital commerce enterprise solution. With built-in AI personalized options, sophisticated search, and flexible pricing tools for B2B and B2C Commerce Cloud by Salesforce. It is a suite of technology and tools to help brands sustain a competitive landscape for e-commerce change. 

Understanding Salesforce B2B Commerce Cloud and B2C: 

Commerce Cloud by Salesforce comes in two tailored solutions to support different business models: 

Salesforce B2B Commerce Cloud 

Built specifically for business-to-business transactions, this edition is ideal for companies that buy or sell in bulk or manage wholesale operations. It offers: 

• Transparent pricing models

• AI-powered order management  

• Intelligent search and product recommendations  

• Direct access to business buyers  

These features can significantly enhance profitability, with reports suggesting potential revenue growth of up to $3.6 million within 3 years. 

Salesforce B2C Commerce Cloud 

Perfect for direct-to-consumer brands, the B2C edition helps retailers deliver engaging, personalized experiences at scale. Powered by Salesforce Einstein, the platform leverages AI to: 

• Personalize product recommendations  

• Drive smarter marketing campaigns

• Integrate with social platforms  

• Offer ready-made store templates  

Whether your customers shop via mobile or desktop, B2C Commerce ensures you meet them where they are—boosting both sales and brand loyalty. 

7 Features of Salesforce Commerce Cloud 

Salesforce Commerce Cloud offers a comprehensive toolkit to help businesses deliver frictionless and scalable eCommerce experiences. Below are seven standout features that set it apart. 

Omnichannel Commerce

With Commerce Cloud by Salesforce, merchants can sell through a variety of channels aside from the web, whether it’s mobile apps, social media, or even a physical retail storefront. This means the same shopper can get a consistent experience regardless of the platform. A robust set of unified customer data across these channels enables businesses to interact with users using relevant offers, content, and experiences. This leads to improving satisfaction and conversion rates.  

Unified Commerce

With every B2B and B2C solution in the Salesforce fold, companies can have a more unified experience from a single system. When departments and channels are integrated within the same environment, teams and employees can collaborate more efficiently with less hindrance. Commerce Cloud by Salesforce allows retailers can track inventory, price, product information, and customer interactions from one console, leading to a more collaborative organization and a more centralized experience for the customer. 

AI-Driven Personalization

Salesforce has incorporated the Einstein AI-enabled engine within its platform, changing the way people view and communicate with customers. The Einstein AI works on reading user habits and preferences, and generates hyper-personalized recommendations, reorders products based on sorts, and creates dynamic content. Recently, Salesforce also introduced Agentforce, AI Agents to take automation a step further and manage customer support, merchandising decisions, sales forecasting, and more. These invaluable features both increase engagement and ultimately sales within your digital storefront. However, to leverage them, hiring Salesforce development services is necessary. 

Order Management System (OMS)

The Commerce Cloud by Salesforce offers an Order Management System that allows complete visibility and control over the order life cycle. From the initial order placement to final delivery or return, each step is monitored and optimized. Companies can automate mundane tasks such as return label creation and shipping notifications, saving time and minimizing errors. The OMS also integrates seamlessly with leading payment gateways, inventory databases, and shipping carriers, enabling faster fulfillment and improved customer service. 

Inventory and Content Management System (CMS)

One of the top features of Salesforce Commerce Cloud is the Content Management System (CMS). With Commerce Cloud by Salesforce, companies can track inventory in multiple stores or warehouses in real time. This prevents overselling and stockout, with the capacity to show accurate product availability across channels. The built-in CMS allows companies to respond to product description changes, images, prices, and promotion banners without technical expertise. This allows companies to respond to seasonality and market trends. 

Commerce Portals

Another benefit of Salesforce Commerce Cloud is that it provides role-configurable commerce portals—buyers, suppliers, and internal business organizations. This improves the B2B experience with features such as bulk ordering, contract pricing, reordering facility, and approval workflow. In the case of B2C, they can be applied to loyalty programs, account management, and facilitate personalized promotions. All the portals are responsive and device-independent. 

Seamless Integration with Salesforce Ecosystem

One of the best things about Commerce Cloud by Salesforce is its intrinsic linking with other Salesforce products like Sales Cloud, Service Cloud, and Marketing Cloud. With this unification, a unified view of customers can be obtained, enabling more efficient marketing campaigns, support in return, and more insightful sales. Salesforce Development Services enable you to further extend and customize these integrations as per your business needs, further strengthening the ecosystem. 

Top Benefits of Salesforce Commerce Cloud 

Commerce Cloud by Salesforce offers far more than just an online storefront. It’s a powerful ecosystem designed to elevate every part of your eCommerce strategy—from customer engagement to backend operations. Here are the key benefits that make it stand out: 

Intelligent, AI-Driven Data Analysis

Salesforce Commerce Cloud uses the might of Einstein AI to provide actionable insights in real time. It informs you of buying behavior, uncovers product affinities, and optimizes your merchandising with data, rather than assumptions. Integrated tools such as Einstein AI for better insights obviate third-party integrations. With this data in your hand, personalization is a breeze. 

Personalized Shopping Experience

One of the greatest benefits of Salesforce Commerce Cloud is that consumers have a more seamless and intuitive shopping experience. Whether they shop online via mobile, desktop, or in-store. With features like predictive sorting, smart product suggestions, and advanced search, every interaction is personalized. Click-and-collect functionality also bridges the digital-physical divide and enhances conversions. And with faster browsing, shoppers linger longer and buy more. 

Improved Marketing Efficiency

Commerce Cloud by Salesforce unites your merchandising and marketing in a single, centralized location. Retailers can customize promotions by region, customer segment, or product category—all from a single interface. Campaigns are simpler to deploy and better tied to sales objectives. The platform even allows A/B testing to hone your messaging and optimize performance over time. 

Accelerated Time-to-Market

Pre-built integrations and drag-and-drop features in Salesforce Commerce Cloud enable brands to incorporate new capabilities quickly. Whether opening up a new store or launching a holiday promotion, it’s all accomplished seamlessly. That means less time spent in development and more time spent with customers and driving revenue. 

Global Scalability and Localization

Managing several storefronts by countries and languages is easy with Commerce Cloud by Salesforce. You can manage various currencies, tax configurations, catalogs, and content without any inconsistency in maintaining a brand’s identity. With this, companies can localize experience without having individual infrastructures, which is critical for global eCommerce success. 

Single Platform for B2B and B2C

Whether you sell to consumers or businesses, SFCC accommodates both models within a single environment. This simplifies tech stack complexity and provides a single customer view across all channels. Companies can simplify operations and provide consistent branding without having to manage multiple systems. 

Reliable, Scalable Cloud Infrastructure

Based on a scalable, cloud-native architecture, Commerce Cloud by Salesforce delivers consistent availability, rapid performance, and secure transactions at scale. It autoscales during peak traffic periods, such as holiday shopping or new product releases, thereby eliminating the risk of service unavailability. Customers also have the advantage of frequent updates and enhancements, without having to upgrade manually. 

Conclusion 

Whether you’re an enterprise B2B giant or a high-growth D2C brand, Salesforce Commerce Cloud provides everything you need. It helps you to do everything you can to build smarter, faster, and more customer-centric digital experiences. From AI-driven personalization and order management simplification to unified commerce capability that facilitates global scale, SFCC is a platform for business growth. 

With ongoing changes in customer expectations, having a future-ready and adaptive eCommerce solution has gone from being a choice to a prerequisite. Leveraging Commerce Cloud by Salesforce allows companies to fulfill requirements while shaping future possibilities. If you are keen on revolutionizing your digital commerce experience with best-in-class insight and customized solutions, AnavClouds Software Solutions is here to help you out. Book a free demo today and let us bring your vision to life. 

 

FAQs 

What is the difference between Salesforce B2B and B2C Commerce Cloud? 

Salesforce B2B Commerce Cloud is specifically designed for business-to-business transactions, with capabilities such as bulk ordering, contract pricing, and account-specific catalogs. B2C Commerce Cloud, by contrast, is centered on consumer-facing experiences with personalized recommendations, social media integration, and pre-built templates. 

Can Salesforce Commerce Cloud integrate with other Salesforce products?

Yes, Commerce Cloud can easily integrate with Salesforce products such as Sales Cloud, Marketing Cloud, and Service Cloud to give a 360-degree customer view and an integrated business environment. 

Does Salesforce Commerce Cloud support omnichannel selling? 

Yes, it supports omnichannel commerce, enabling businesses to offer consistent customer experiences across websites, mobile apps, social media, and physical stores. 

What is Einstein AI in Salesforce Commerce Cloud? 

Einstein AI is Salesforce’s artificial intelligence engine that powers personalization, smart recommendations, product sorting, merchandising automation, and customer behavior analysis within Commerce Cloud. 

What are the key benefits of Salesforce Commerce Cloud? 

Some of the major benefits include AI-driven personalization, unified customer experiences, robust order and inventory management, scalability, and seamless integration with the Salesforce ecosystem.