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Working Innovatively with Salesforce Platform

  • Posted By
  • July 14th, 2021
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On account of the pandemic, the pressure is mounting on the Salesforce developers, admins and IT leaders to quickly adopt digital transformation. This is only possible by building apps, creating processes and solutions that only help to build the new world. Salesforce has come out with a lot of innovations for its trailblazer community. Salesforce aims to automate everything, innovate anywhere, scale everywhere and to empower all including the partners.

To quickly deploy and build your business apps, Salesforce has worked out a strategic partnership with Amazon Web Services (AWS) to accelerate digital transformation and make the customer’s life a lot easier with a complete set of both Salesforce and AWS.

In the words of Marc Benioff, Chair and CEO, Salesforce – “This is a milestone partnership for the technology industry, and one that will enable our customers to experience an even more powerful Salesforce Customer 360 and achieve a new level of success in their business,“With a more strongly unified Salesforce and AWS platform, our customers around the world can create a single source of truth across sales, service, marketing, and commerce, and achieve success from anywhere.”

This strategic partnership focuses on unifying developer experience and building intelligent applications.

How Beneficial is the Partnership Between Salesforce and AWS?

It helps your developers to build and launch custom applications by incorporating Salesforce data and workflows natively into the solutions to run on the AWS platform. The developers can do the following;

  • It is easy to integrate Salesforce and AWS data and workflows.
  • Embed directly the AWS Services of the likes of machine learning, voice and AI into the new applications.
  • Avail integrated AWS Services as a pay-as-you-go option on purchasing out-of-the-box solutions from Salesforce.
  • Enable customers to experience a more powerful Salesforce Customer 360 platform to take your business to a new level.
  • Seamlessly use Salesforce and AWS services, without custom integration codes as required previously.
  • Use low-code tools to build applications to connect real-time data between Salesforce applications and AWS services.

What Customers can see as part of this strategic Partnership?

The partnership between Salesforce and AWS focuses on integrated offerings that appear as two categories as follows:

  • Unify Developer Experience
  • Create New Intelligent Applications

Unify Developer Experience

It is possible to unify the developer experience in many ways. Firstly, the developer can create custom business applications in an accelerated and easier way by using code-based and low-code tools. Salesforce offers point-and-click tools to deal with the data from AWS services directly in the form of Amazon Simple Storage Service (Amazon S3) or Amazon Relational Database Service (Amazon RDS).

Secondly, it is possible to move real-time data between the two service providers and this, in turn, allows the customers to automate workflows easily and provide a single view of customers.

Thirdly, a new set-up experience enables users to sign into AWS from within Salesforce with Amazon Management Console that helps to simplify the various processes between Salesforce and AWS of the likes of security, data management, service authorizations and many more.

Create New Intelligent Applications

Add-ons and pre-built out-of-the-box applications enable you to operate innovatively to harness the power of AWS services such as productivity with AI/ML functionality, video and voice. The services like AI/ML services, Amazon Connect, can be used to empower your sales team or to activate virtual call centres, pre-integrated within the Sales and Service Clouds.

Moreover, you can leverage the AWS technologies such as Amazon Comprehend, Amazon Chime, Amazon Textract to build custom applications for specific industries to deliver novel digital experiences directly within the Salesforce Industry Clouds.


The Salesforce and AWS partnership provides a whole lot of choices for you. It can streamline the development with developers tools – low-code, pre-code, or click-to-launch. It is also possible to use intelligent applications for voice, video and AI/ML functionality to connect easily. You can also create tailored, industry-specific capabilities by incorporating AI/ML capabilities within Sales and Service Clouds.

AnavClouds Software Solutions is one of the top Salesforce Certified Consultant Companies whom you can hire as your trusted Salesforce app development partner to accelerate the digital transformation of your business, during this pandemic with the combined Salesforce and AWS offerings. 

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