Top 7 Reasons to Choose Salesforce Commerce Cloud over SAP Commerce Cloud
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- October 27th, 2020
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Salesforce Commerce Cloud is also known as Demandware. It is a cloud-based, highly scalable software-as-a-service (SaaS) e-commerce solution. On the other hand SAP Commerce Cloud, also known as SAP Hybris is meant for the larger organization. It is more suitable for an SAP-heavy environment.
Salesforce Commerce Cloud provides a more personalized online shopping experience along with other cloud-based services on products such as Sales, Marketing, Service Cloud, etc.
In this post, we will provide insights on comparisons between the above products based on some parameters. Both come with robust functionalities and have numerous business cases for the stakeholders. Now, we deal with the comparison.
Salesforce Commerce Vs SAP Commerce Cloud
Here are some of the key comparisons between Salesforce Commerce Cloud vs SAP Commerce Cloud.
1. Use Cases and Deployment Scope
There is no one-size-fits-all approach for Salesforce Commerce Cloud. It can be implemented across industries and different business sizes. This tool creates more personalized shopping experiences.
On the contrary, the SAP Commerce Cloud is applicable for larger organizations and has basic e-commerce features such as omni-commerce, cart and checkout, order management and rule engine. All these features can run your business efficiently.
2. Platform Functionality
Salesforce Commerce Cloud has most of the e-commerce functionalities such as Omni-channel capabilities, catalogue management and internalization capabilities, with machine learning along with in-line reporting with Einstein, Salesforce’s AI platform. On the other hand SAP Commerce Cloud does not work for Force.com and is not integrated with Salesforce products.
Moreover, SAP Commerce Cloud integrates well with other SAP products as it is an SAP product itself such as SAP Sales Cloud, SAP Marketing Cloud and others with no requirement for customer implementation. This gives an advantage for all those organizations who prefer to use SAP products as these eliminate the need for using the third-party software. However, when you use the Salesforce Commerce Cloud, you inevitably increase the overall cost of the project, as custom implementations may be required to match the capabilities equivalent to those of SAP Commerce Cloud.
3. Architectural Capability
Salesforce comes with a whole lot of extensions, comprehensive APIs, and integrations with third-party applications. The LINK marketplace for Salesforce Commerce Cloud can find out value-added services for your store, for a small-sized community. It comes at a higher cost. The smaller community for Commerce Cloud leads to lesser integrations, as compared with SAP Commerce Cloud.
SAP Commerce Cloud builds extensibility and reliability and the features can be easily customized and have complete replacement. It is possible to reduce the time and cost for your e-commerce projects as the SAP product comes with accelerators. Moreover, other than easy customizations, it offers a flexible business model. The Module Driven Approach (MDA) offers this customization as per your business requirements. Finally, it is possible to customize services in the ServiceLayer or even replace it.
4. Omni-channel Engagement
This is one of the strongest features of Salesforce Commerce Cloud, It offers a holistic view of customers across all channels. Some of the features offered by Commerce Cloud are order management, operations, marketing and others – all in a centralized location.
Following are some of the capabilities of SAP Commerce Cloud:
– Omni-Commerce Connect (OCC)
– Assisted Service Module
– Extensible Architecture Merchandising
On the other hand, SAP Commerce Cloud provides consistent customer experience across all touchpoints and on various devices.
5. Features for Personalization
Rendering a personalized online shopping experience is one of the areas in which Salesforce Commerce Cloud takes over the other product. It uses AI in its Predictive Sort feature, with personalized search and sort the results for you with a new sorting rule using dynamic attributes. This reduces the time to search and increases conversions for your business.
A powerful feature like this empowers your organization to stay ahead of your competition – for upselling, cross-selling based on customer behaviour and purchasing patterns.
6. B2B/B2C Capability
B2B e-commerce is equivalent to business to business e-commerce or online transactions between businesses. Salesforce Commerce Cloud can now provide customers with online shopping experience, with CloudCraze integration with other Salesforce applications. The B2B functionalities offered by CloudCraze are:
-Invoice and PO capabilities
-OOTB Integration with CRM
However, SAP Commerce Cloud holds a leadership position in B2B. As per Forrester research, it is rated as # 1 B2B Commerce Suite. It comes with both B2B and B2C features. The features offered by it are:
7. Pricing Models
The platform that you want to choose depends on the price. Salesforce Commerce Cloud’s price is offered on an income-sharing pricing model. Salesforce charges you with a license fee based on the percentage commission on online sales.
However, SAP Commerce Cloud is offered based on a subscription-based licensing plan. It has plans for standard and professional editions. This is based on your organization’s requirements such as integration points, development models, stakeholders and complexities in the system.
Salesforce Commerce Cloud offers an incredible, user-friendly admin interface, when compared with the SAP product, for both novices and existing users. But, SAP Commerce Cloud has all its data into a seamless, customizable back-office UI, and with a Product Content Management(PCM).