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Interesting Facts on the Impact of Salesforce on the Tech World

  • Posted By
  • June 12th, 2018
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Salesforce CRM platform efficiently manages the most important goal of your business – customer satisfaction. Salesforce offers a holistic experience through its Customer 360-degree platform as it enhances every aspect of your relationship with prospects and existing customers, from sales and marketing to service. Being faster, cheaper, easier and better than all others, Salesforce CRM can take your business to the next level and this is well-supported with below facts:  

As per Forbes, Salesforce dominated the worldwide CRM market with 19.5 % market share in 2018 which is almost double its nearest rival, SAP, at 8.3 %. Most of its revenue comes from the Sales Cloud (41%), followed by the Service Cloud (31%). Moreover, as stated in the Gartner Magic Quadrant, Salesforce is positioned as a leader for CRM lead management. 

And according to Gartner, “Good lead management is about better cooperation between sales and marketing to increase the supply of potential customers and boost total sales conversions. To achieve this, lead management applications need to support one aligned organizational revenue-generating process at any time, from any point of view.”

Salesforce stands tall among the tech giants of the likes of Microsoft, Oracle, as it has no legacy business unlike the legacy consulting services of others. 

While a lot has been said about Salesforce, there is a lot you still don’t know about the world’s no. 1 CRM platform. Let us scan through a few stats and facts about Salesforce and its impact on the tech world.

Salesforce usage by region

Businesses all around the globe are using Salesforce to make their venture achieve exponential growth. It’s used the most in North America (70%), followed by Europe (52.5%), Australia (35%) and Asia (17.5%).

User industries

Salesforce is a major hit among B2B ventures, i.e. Business-to-Business industry. 73% of the total user base of Salesforce CRM platform are B2B businesses. However, other types of businesses are also benefiting from the amazing features of Salesforce:

Salesforce offers industry-specific products with a combination of partners and product solutions. In-depth knowledge of the various industries enables your business to position expertise to the clients as well as the specific areas of your commercial apps. Some of the industries in which Salesforce works are – financial services, healthcare, government, manufacturing, education, non-profit and many more. 

Salsforce’s Customer-centric culture and building Employee Loyalty 

Salesforce has a customer-centric culture and maintains that as it continuously treads on the path of its growth. Moreover, Salesforce occupied the # 1 position in the Fortune 100 companies, in 2018 among the great places to work for, Salesforce helps in customer retention as it creates a workforce that engages and delights customers. The Fortune score consistently showed a score higher than or equal to 95 %, based parameters important for the workforce. .

Salesforce for Small to Large businesses

CRM impacts the entire business industry, from small to mid-sized and large businesses, helping to accelerate their growth. Salesforce isn’t only for the big brands, but works equally well for start-ups. Companies as small as a team of 20 employees are giving their startup growth a boost with Salesforce Sales and Service Clouds. At the same time, companies with over 5,000 employees are using Salesforce to manage everything from sales to customer service.

Salesforce for Departments

Salesforce brings you several cloud-based applications for executing your entire business, from managing sales, marketing, customer engagement to providing the best customer service. But as far as stats are concerned, Salesforce is found to be the most important for the Sales department.

Salesforce’s Inclusive Community 

Your organization joins an inclusive community of 10 million innovators, disruptors and community shapers termed in Salesforce parlance as the Trailblazers. Salesforce offers a whole lot of free online learning through its trailhead platform;

In several companies, only about 1/3rd of employees use Salesforce, a majority of these belong to the Sales team. However, about 32% of the total companies using Salesforce claim that all their employees are using Salesforce. 94% of the total users log in to Salesforce every day.

All these stats are enough to show the rising popularity of Salesforce CRM and also speak for its credibility and scope. To unwind the full potential of your Salesforce CRM, connect with expert Salesforce consultants and developers at AnavClouds Softwares today. Call us at +91-8588852503.


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